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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Name: The Social Media Bible: Tactics, Tools, and Strategies for Business Success
Brand: Wiley
SKU: 9781118269749
Price: 21.99 USD
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Contributors:

Lon Safko

Publisher:

Wiley

Binding:

Paperback

Book Category:

Business & Economics, Computers

Book Subcategory:

E-Commerce, Internet

Book Topic:

Digital Marketing, Social Media

Edition Description:

3rd Edition

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

Rating and Reviews +

Specifications +

Release Date:

2012-05-08

ISBN 13:

9781118269749

Weight:

2.37 lbs

Size:

9.26 x 7.55 x 1.26 inches

Pages:

640

Mint Condition +

product description

Description

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

About the Author

LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Description

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