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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

Name: High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Brand: Kogan Page
SKU: 9781398608436
Price: 29.99 USD
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Contributors:

Purna Virji

Publisher:

Kogan Page

Binding:

Paperback

Book Category:

Business & Economics

Book Subcategory:

E-Commerce, Marketing, Industries

Book Topic:

Digital Marketing, Retailing

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

Rating and Reviews +

Specifications +

Release Date:

2023-07-25

ISBN 13:

9781398608436

Weight:

1.5 lbs

Size:

9.13 x 6.06 x 1.10 inches

Pages:

352

Mint Condition +

product description

Description

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter.

High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class content marketing from the likes of Ikea, Lego and Nike and interviews with top industry experts. Guidance is also included on how to align content with various stages of the customer journey, embed behavioral science principles to maximize impact and measure appropriately to drive improvement. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.

About the Author
Purna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

Description