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Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Name: Creative Direction in a Digital World: A Guide to Being a Modern Creative Director
Brand: CRC Press
SKU: 9781138847514
Price: 62.99 USD
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Contributors:

Adam Harrell

Publisher:

CRC Press

Binding:

Paperback

Book Category:

Business & Economics, Computers

Book Subcategory:

E-Commerce, Internet, Human Resources & Personnel Management

Book Topic:

Digital Marketing, Web Design

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The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

2016-09-01

ISBN 13:

9781138847514

Weight:

0.6 lbs

Size:

10.00 x 7.10 x 0.20 inches

Pages:

136

Mint Condition +

product description

Description

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.　

Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.

Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.

Develop the skills needed to communicate your ideas to a skeptical client.

Learn how to more effectively manage your creative team.

And most importantly craft digital experiences that get results.

About the Author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

Creative Direction in a Digital World: A Guide to Being a Modern Creative Director

Description

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