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Principles of Marketing for a Digital Age (Second Edition)

Name: Principles of Marketing for a Digital Age (Second Edition)
Brand: Sage Publications Ltd
SKU: 9781529779806
Price: 195.99 USD
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Contributors:

Tracy L. Tuten

Publisher:

Sage Publications Ltd

Binding:

Hardcover

Book Category:

Business & Economics

Book Subcategory:

Marketing

Edition Description:

2nd Edition

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The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Release Date:

12/27/2022

ISBN 13:

9781529779806

Weight:

2.68 lbs

Size:

9.70 x 7.40 x 1.10 inches

Pages:

496

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product description

Description

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

About the Author

Dr. Tracy L. Tuten is a Vice President of Research at Illuminas, where she consults with the world's leading technology brands. A globally recognized authority in marketing strategy and market research, Dr. Tuten brings decades of experience as an educator, researcher, and consultant to her work. Her academic background includes a Ph.D. in Marketing, and she has served as a two-time Fulbright Scholar, sharing her expertise at universities in Korea and Argentina.

Dr. Tuten's research has been published in leading journals, including Psychology & Marketing, the Journal of Business Research, and Industrial Marketing Management. She is the author of several acclaimed books, including the award-winning textbook Social Media Marketing (now in its 5th edition), recognized with the Textbook Excellence Award by the Textbook & Academic Authors Association. Her portfolio also includes Advertisers at Work, a collection of interviews with luminaries in the advertising industry, and pioneering texts on digital advertising and e-commerce. As a consultant, Dr. Tuten has advised leading global brands such as Samsung, Adobe, Dell Technologies, and the New York Times, offering expertise in areas such as branding, consumer behavior, and digital marketing strategy.

She remains active in the academic community by teaching at Champlain College, where she continues to share her knowledge and inspire future marketing professionals. Her numerous accolades include the O'Hare Leadership Award in Direct and Interactive Marketing Education, as well as recognition as a Social Media Master by Ad: Tech. Dr. Tuten's unique blend of academic rigor and practical expertise ensures her contributions remain invaluable in shaping the next generation of marketers.

Follow her updates on X: @brandacity

Principles of Marketing for a Digital Age (Second Edition)

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