The Divided Brain - Paperback
by Paul Larche
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Language:EnglishPublisher:Larche Communications Inc.ISBN-13:9781069411006ISBN-10:1069411000UPC:9781069411006Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, EntrepreneurshipSize:8.00 x 5.00 x 0.60 inchesWeight:0.6305Product ID:SCACSVE1NX
The Divided Brain
Decoding How We Think
This isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.
The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems-the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team...
Language:EnglishPublisher:Larche Communications Inc.ISBN-13:9781069411006ISBN-10:1069411000UPC:9781069411006Book Category:Business & EconomicsBook Subcategory:Consumer Behavior, Marketing, EntrepreneurshipSize:8.00 x 5.00 x 0.60 inchesWeight:0.6305Product ID:SCACSVE1NX
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