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Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

Name: Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life
Brand: Crown Publishing Group (NY)
SKU: 9780593735275
Price: 20.99 USD
Availability: InStock

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Contributors:

Jay Heinrichs

Publisher:

Crown Publishing Group (NY)

Binding:

Hardcover

Book Category:

Self-Help, Language Arts & Disciplines, Business & Economics

Book Subcategory:

Personal Growth, Rhetoric, Motivational

Book Topic:

Success

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

7/15/2025

ISBN 13:

9780593735275

Weight:

1.01 lbs

Size:

9.54 x 6.35 x 1.04 inches

Pages:

288

Mint Condition +

product description

Description

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun--from the New York Times bestselling author of Thank You for Arguing

Rhetoric once sat at the center of elite education. Alexander the Great, Shakespeare, and Martin Luther King, Jr., used it to build empires, write deathless literature, and inspire democracies. Now it will help you to take leadership over yourself; not through pop psychology or empty inspiration, but with persuasive tools that have been tested for more than three thousand years. In Aristotle's Guide to Self-Persuasion, Heinrichs helps readers persuade their most difficult audiences--themselves--by using techniques invented by the likes of Aristotle and Cicero and deployed by our culture's most persuasive characters. With their help, rhetoric can convert the most negative situations into positive ones.

Heinrichs brings in examples from history and pop culture--Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie--to illustrate the concepts. But the core of the book tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books, and overturn governments help us achieve our most desired goals?

Filled with entertaining and scientific studies that showcase the power of what language can do for you, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

About the Author
Jay Heinrichs is the New York Times bestselling author of Thank You for Arguing. He spent twenty-six years as a writer, editor, and magazine publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students and NASA scientists to Southwest Airlines executives, and publishes the popular rhetoric newsletter on Substack, Aristotle's Guide to Soul Bending. He lives with his wife in New Hampshire.

Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

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Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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