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Age of Propaganda: The Everyday Use and Abuse of Persuasion

Name: Age of Propaganda: The Everyday Use and Abuse of Persuasion
Brand: Holt Paperbacks
SKU: 9780805074031
Price: 23.99 USD
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Contributors:

Anthony Pratkanis, Elliot Aronson

Publisher:

Holt Paperbacks

Binding:

Paperback

Book Category:

Social Science, Political Science, Psychology

Book Subcategory:

Media Studies, Political Process, Social Psychology

Book Topic:

Political Advocacy

Edition Description:

REV and Updated Edition

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

Rating and Reviews +

Specifications +

Release Date:

2001-03-14

ISBN 13:

9780805074031

Weight:

0.9 lbs

Size:

9.22 x 6.09 x 0.76 inches

Pages:

432

Mint Condition +

product description

Description

Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

About the Author

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.

Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

Age of Propaganda: The Everyday Use and Abuse of Persuasion

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