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Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

Name: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
Brand: Oxford University Press, USA
SKU: 9780199782918
Price: 36.99 USD
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Contributors:

Mark R. McNeilly

Publisher:

Oxford University Press, USA

Binding:

Paperback

Book Category:

Business & Economics

Book Subcategory:

Strategic Planning, Management, Leadership

Edition Description:

Revised Edition

Shipping & Return +

The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

2011-12-23

ISBN 13:

9780199782918

Weight:

0.8 lbs

Size:

8.10 x 5.50 x 1.00 inches

Pages:

344

Mint Condition +

product description

Description

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

About the Author
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

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