Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised) - Paperback
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Language:EnglishPublisher:Oxford University Press, USAISBN-13:9780199782918ISBN-10:199782911UPC:9780199782918Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, LeadershipSize:8.10 x 5.50 x 1.00 inchesWeight:0.8003Product ID:SC4V8Z4K7Q
Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business...
Language:EnglishPublisher:Oxford University Press, USAISBN-13:9780199782918ISBN-10:199782911UPC:9780199782918Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Management, LeadershipSize:8.10 x 5.50 x 1.00 inchesWeight:0.8003Product ID:SC4V8Z4K7Q
Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.
Publisher: Oxford University Press, USA
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Revised Edition
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