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Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning

Name: Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning
Brand: ASTD
SKU: 9781960231192
Price: 42.99 USD
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Contributors:

Bianca Baumann, Mike Taylor

Publisher:

ASTD

Binding:

Paperback

Book Category:

Business & Economics, Education

Book Subcategory:

Training, Organizational Behavior, Parent Participation

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The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Release Date:

5/27/2025

ISBN 13:

9781960231192

Weight:

0.93 lbs

Size:

8.90 x 5.90 x 0.80 inches

Pages:

312

Mint Condition +

product description

Description

Use Marketing Strategies to Captivate and Persuade Your Audience

At first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: getting people's attention and influencing their behavior. Marketing involves captivating, persuading, and creating value-all of which are key to learning design. When done well, learning design grabs participants' attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?

To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D. You'll discover:

What makes marketing so persuasive and how to apply it to learning

How to craft magnetic learner personas and journeys to pull people in

Tactics for writing and designing content to capture attention

Digital tools and automation strategies to multiply your effectiveness

Ways to measure and optimize for maximum results

Whether you're new to learning design or a seasoned pro, this practical guide will transform how you create and deliver training. Get ready to boost engagement, improve retention, and deliver learning experiences that truly resonate.

About the Author

Bianca Baumann
Bianca Baumann is a seasoned L&D strategist with more than 15 years of experience. She is passionate about consulting on effective new solutions to serve learners' needs. She's developed processes, methodologies, and frameworks to help organizations meet their growth targets with the help of innovative L&D approaches. Bianca has helped dozens of organizations with their workforce transformations, as well as onboarding and reskilling programs. She has also spearheaded multiple projects in the marketing, automotive, financial, and events industries, creating award-winning programs along the way. Bianca speaks at international conferences and is a facilitator at the Ontario Institute for Studies in Education.

Mike Taylor
With more than two decades of experience as a learning consultant, Mike Taylor has been a driving force behind transformative instructional design and organizational performance. Known for his captivating speaking style and influential newsletter, Mike is dedicated to making learning more engaging, accessible, and effective. As a faculty member in Franklin University's Graduate Instructional Design and Performance Technology program, he bridges the gap between academic theory and real-world practice, equipping future learning professionals with the skills to excel in today's dynamic landscape. Mike's innovative approach and infectious passion are redefining the way we think about learning.

Think Like a Marketer, Train Like an L&d Pro: Strategies to Ignite Learning

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