Description
This is a one of a kind writing that teaches the reader the basics of how Federal Government contracts are won through corporate vision, marketing, and the proposal development process. It is simple to read and prepares you to become a valued member of your firm's proposal development team. For the reader to gain an understanding of what is included in my book, I have inserted the Table of Contents below: TABLE OF CONTENTS SectionTitlePage 1.HOW IT ALL BEGINS 1.1Marketing 1.1.1Marketing Plan 1.1.1.1Working Outside of the Box 1.1.2BASIC EVENTS LEADING TO PROPOSAL DEVELOPMENT 1.1.3The Bid/No-Bid Decision Procedure 1.1.3.1Overview 1.1.3.2The Desire to Bid and the Discipline Not to Bid 1.2THE BID/NO-BID DECISION 2 THE BID DECISION IS REACHED 2.1Readiness to Respond 3.GETTING DOWN TO BUSINESS - THE REQUEST FOR PROPOSALS 3.1The ABC's of the Request for Proposal 3.2An Approach to Reading the Document 4.PROPOSAL KICK-OFF 4.1Let's Get Started 4.2The Team 4.2.1Business Development Manager 4.2.2Capture Manager 4.2.3Proposal Manager 4.2.4Proposal Coordinator 4.2.5Volume Leaders 4.2.6Proposal Writers 4.2.7Proposal Review Teams 5.THE PROPOSAL DEVELOPMENT PROCESS 5.1THE PROPOSAL SCHEDULE 5.1.1Pre-RFP--Bid/No Bid Decision 5.1.2Proposal Kickoff 5.1.3Proposal Development 5.1.4The Internal Review & Modification Process 5.1.5Gold Team Executive Review 5.1.6Proposal Submittal 6.RFP DISTRIBUTION 7.PROPOSAL OUTLINE AND CROSS- REFERENCE MATRIX 8.STORYBOARDS 9.THEMES 10.DISCRIMINATORS AND OTHER ZINGERS 10.1DISCRIMINATORS 10.2AHA s 10.3GHOST STORIES (or just GHOSTS) 11.THE PROPOSAL - GETTING DOWN TO BUSINESS 11.1Executive Summary 12.TECHNICAL SECTION OR VOLUME 12.1Writing Guidelines 12.2Writing Samples 12.3WIN THEMES AND DISCRIMINATORS 12.3.1Example 1 12.3.2Example 2 13.SAMPLE PROPOSAL SECTIONS 13.1Past Performance 13.2TRANSITION PLAN - Fictitious Sample Proposal Section 13.3On-Going Recruiting and Staffing 14.A MANAGEMENT SECTION OR VOLUME 14.1Program and Task Order Management 14.1.1Program Management 15.TASK ORDER PLANNING 16.RESUMES 16.1Personalize the Resumes 17.REVIEWS 17.1The Yellow Team 17.2The Blue Team 17.3The Pink Team 17.4The Red Team 17.5The Gold Team Review 18.THE COST PROPOSAL 18.1Element Structure 18.1.1Direct Labor 18.1.2Overhead 18.1.3Other Direct Costs 18.1.4General & Administrative 18.1.5Fee 18.2Types of Government Contracts 18.2.1Fixed Price Contracts 18.2.2Cost-Plus Contracts 18.2.3Labor Hour Contracts 18.3The Cost Proposal 19.CONTRACT SET-ASIDES 19.1Small Business Act 19.1.1The 8(a) Business Development Program 9.1.2Small Disadvantaged Business 19.1.3Woman-Owned Small Business 19.1.4Service-Disabled Veteran-Owned Businesses 19.1.5HUBZone Procurements 19.2Determining Business Size 19.3Mandatory Registrations 19.3.1DUNS Number 19.3.2The System for Award Management 19.3.3Tax I.D. 19.3.4Cage Code 19.3.5Contractor Performance Assessment Reporting System (CPARS) 19.4Helpful Government Contracting Sites 20.THE COVER LETTER 21.COVER ART BINDERS As can be seen from the outline above, my writings cover the entire range of business identification, cultivation and decision to pursue. These elements are explained to the reader because they are vital to the understanding of the entire business acquisition process. The heaviest concentration in my document is the actual development of the proposal. These writings are also of great value to independent consultants and small businesses contractors intent on winning government contracts.
About the Author
George Brown's career began in software development in support of a very wide range of clients and topics. Those included were NASA's manned space program, as well as several other Government and non-government clients. At Lockheed, he served as Department General Manager, responsible for the performance of a staff of well over 100 scientific programmers in support of NASA at the Goddard Space Flight Center. At the General Electric Space division, George was a Computer Software Manager in the Government contracting arena. After progressing to the marketing arena, he successfully acquired new information technology contracts for GE and later, other businesses. His marketing work required the development of multiple proposals used to acquire client contracts. He later worked for Small Businesses and 8(a) contractors using his technical and management background and experience to write proposals and to acquire new business. As Vice President of Marketing, he played a major role in placing one of our nation's must successful 8(a) businesses on the map through his management, marketing and proposal development ability. He later supported other 8(a) firms in a similar manner. He now provides firms, particularly Small Businesses, in their pursuit of new contracts.
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