Description
The Story Behind Dollar General's Rise to Fortune 300
This first-person account chronicles how Cal Turner, Jr. guided Dollar General from a family enterprise to a national retail powerhouse with over 6,000 stores and $6 billion in sales. The memoir spans three generations of the Turner family, from a Depression-era dirt farmer to one of America's most successful retail chains.
Three Generations of Leadership
Cal Turner, Jr. shares the entrepreneurial journey that began with his grandfather, who transformed a third-grade education into a business asset during the Great Depression. His father, Cal Turner, Sr., developed the revolutionary dollar price point strategy that defined the company's competitive advantage. As CEO for thirty-seven years, Cal Jr. implemented values-based, people-oriented leadership that expanded the company from 150 stores with $40 million in sales to a Fortune 300 enterprise.
Lessons from the Retail Front Lines
Raised in Scottsville, Kentucky, where business and family were inseparable, Cal Jr. provides insights into the small-town values that shaped Dollar General's corporate culture. After graduating from Vanderbilt University and serving as a U.S. Navy officer, he joined the family business and navigated the complex dynamics of father-son leadership transitions. The book reveals the strategies behind Dollar General's rock-bottom pricing model and its focus on serving working-class customers.
About the Author
Cal Turner, Jr. served on the boards of Shoney's, First American, Vanderbilt University, and Fisk University. His awards include the Presidential Award for Private Sector Initiatives from Ronald Reagan and the Vanderbilt Distinguished Alumnus Award. He was inducted into the Fellows of the Society of John Wesley by the Tennessee Conference of the UMC in 2001. Co-written with Rob Simbeck, an experienced writer and editor of over twenty books, this memoir offers a detailed look at American retail history and family business dynamics. Dave Ramsey calls it a must-read for entrepreneurs and business leaders.