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A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.
Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition.
Announced first printing: 25,000
Laydown goal: 4,500
Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone.
Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323