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Bottled: How Coca-Cola Became African

Name: Bottled: How Coca-Cola Became African
Brand: Oxford University Press
SKU: 9780197758427
Price: 39.99 USD
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Contributors:

Sara Byala

Publisher:

Oxford University Press

Binding:

Hardcover

Book Category:

History, Education, Business & Economics

Book Subcategory:

Africa, Development

Book Topic:

Economic Development

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The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

2023-10-01

ISBN 13:

9780197758427

Weight:

1.31 lbs

Size:

8.87 x 5.87 x 1.35 inches

Pages:

328

Mint Condition +

product description

Description

Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism.

Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.

In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?

About the Author
Sara Byala PhD (Harvard) is Senior Lecturer in Critical Writing, University of Pennsylvania. South African by birth, Byala has also lectured on African history in Penn's History department, Wharton School, and Lauder Institute. She is the author of A Place That Matters Yet: John Gubbins's MuseumAfrica in the Postcolonial World.

Bottled: How Coca-Cola Became African

Description

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