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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive by Donaton, Scott

Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

$22.00

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Contributors:

Scott Donaton|Donaton Scott

Publisher:

McGraw-Hill

Estimated Delivery: Nov 09 - If order now!

Description

Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.

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