Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive - Paperback
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Languages:EnglishPublisher:McGraw-HillISBN-13:9780071462167ISBN-10:71462163UPC:9780071462167Book Category:Business & EconomicsBook Subcategory:Industries, Advertising & PromotionBook Topic:Media & CommunicationsSize:7.94 x 6.44 x 0.58 inchesWeight:0.49Product ID:SC0QBMS8B6
Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.
Languages:EnglishPublisher:McGraw-HillISBN-13:9780071462167ISBN-10:71462163UPC:9780071462167Book Category:Business & EconomicsBook Subcategory:Industries, Advertising & PromotionBook Topic:Media & CommunicationsSize:7.94 x 6.44 x 0.58 inchesWeight:0.49Product ID:SC0QBMS8B6
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