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Bobbito's Book of B-Ball Bong Bong!: A Memoir of Sports, Style, and Soul

Name: Bobbito's Book of B-Ball Bong Bong!: A Memoir of Sports, Style, and Soul
Brand: Edge of Sports
SKU: 9781636142302
Price: 23.99 USD
Availability: InStock

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Contributors:

Bobbito GarcÃa

Publisher:

Edge of Sports

Binding:

Hardcover

Book Category:

Biography & Autobiography

Book Subcategory:

Sports, Hispanic & Latino, Memoirs

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The product is eligible for a complimentary return within 30 days from the date of purchase. Furthermore, individual items are shipped within 24 hours of receiving the order.

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Specifications +

Release Date:

2025-07-01

ISBN 13:

9781636142302

Weight:

1.7 lbs

Size:

9.20 x 7.50 x 1.00 inches

Pages:

216

Mint Condition +

product description

Description

BASKETBALL ON NEW YORK CITY'S 700+ OUTDOOR COURTS was bubbling during the seventies and eighties and coincided with the birth of hip-hop and sneaker culture. Bobbito García came of age during this era and caught an uncontrollable fever to be a ballplayer, witnessing firsthand the gumbo of sports, music, and fashion in the local parks. The game influenced his style, language, movement, creative thought, and, in a personal manner, his well-being. He couldn't go anywhere without a ball in his hand, practice shorts under his pants, and kicks on his feet, ready for action at any point, any day (including his first job interview).

In the 1990s, Bobbito became a world-famous hip-hop radio host as well as the progenitor of sneaker journalism, but his world never stopped revolving around living and breathing at every local court he could find. Simultaneously, the outdoor basketball aesthetic emerged as a force in the sports/entertainment/footwear industry, a catalyst to market authenticity when a brand wanted to garner street credibility. Bobbito stood firmly at this cross section of subcultures, not only as a historian, photographer, writer, filmmaker, and active participant, but as a curator of the shift itself. Advertising legend John Jay, former global creative director at Wieden+Kennedy, called García his "cultural DJ" after they collaborated on Nike's groundbreaking "NYC City Attack" ad campaign. The lifestyle of the park pickup player, now exposed, went on to impact the world, and the ripple effect could even be seen on the hardwood floors of the NBA.

In 2013, the New York Times referred to Bobbito as "an ardent ambassador for New York City street basketball." This book is an intimate view into his life as a ballplayer, announcer, and performer. It doubles as a profound document for the unspoken folklore and history of the outdoor game, while speaking volumes to the roots of García's favorite pastime--putting up jumpers and getting busy with the rock in his hands. In his words: Basketball is a religion. The park is my church . . .

About the Author
García, Bobbito: - BOBBITO GARCÍA, a New York City native, is a visionary creative who has put an indelible footprint on multiple urban movements. As the progenitor of "sneaker journalism," he penned his landmark Source article "Confessions of a Sneaker Addict" in 1990, then in 2003 became the critically acclaimed author of Where'd You Get Those? NYC's Sneaker Culture: 1960-1987. García also wrote the foreword for A History of Basketball in Fifteen Sneakers, and contributed an essay and photography to City/Game: Basketball in New York. During the 1990s, the legendary on-air personality was one half of The Stretch Armstrong and Bobbito Show on WKCR; in 2023, the duo was inducted into the NAB Radio Hall of Fame. García has since had a diverse career in entertainment, hosting programs for ESPN and NBATV, performing in Nike's landmark "Freestyle" ad, voicing EA Sports's popular NBA Street video game, and directing several documentaries, including Doin' It in the Park: Pick-Up Basketball, NYC. García aka "Kool Bob Love," currently produces his 1-on-5 basketball tournament, FC21, in thirty international locations, and is the proud author of a children's book, Aim High, Little Giant, Aim High! For more information, visit www.koolboblove.com.

Bobbito's Book of B-Ball Bong Bong!: A Memoir of Sports, Style, and Soul

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