Your Yoga Business: Tools and Techniques for Success

The truth is, being a yoga business owner isn't easy. But it is absolutely possible to succeed when you have access to the tools and techniques for success used by close to 1,000 yoga teachers and studio owners who built their successful yoga businesses from the ground up. Your Yoga Business gives you the chance to learn exactly what it takes to build real and sustainable growth as a yoga business owner--without having to learn everything the hard way.

In this one-of-a-kind resource, renowned yoga business expert Ava Taylor shares her insights and real-life experiences to give you an honest look at what it really takes to thrive in today's environment.

Learn what works--and what doesn't--and apply the insights to your own business and philosophy. You'll find "homework activities" in each chapter, supplemented with more than 45 downloadable and customizable business forms available online, to guide you through the process of

• reimagining your business by envisioning your dreams, telling your story, and crafting your visual identity;
• defining your goods and services such as types of sessions, workshops, trainings, immersions, retreats, and products and merchandise;
• building a business plan by clarifying your dreams and setting your goals;
• refining your message by mastering consistent and courageous marketing;
• implementing your plan by creating connections and identifying strategies; and
• getting it done by knowing how to be the boss you need to be.

Create the business you've always dreamed of with Your Yoga Business. It is your road map to success.

Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.

Note: A code for accessing HKPropel is included with all print books.


About the Author
Ava Taylor is an avid yogi and a tenacious, creative entrepreneur.

As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.

She is the go-to strategist for yoga business owners looking to get their businesses to the next level. She is known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.

Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.

Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.

Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University. She has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.

She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor coproduced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.

Based in New York City, she travels the world doing yoga with her clients and community as often as she can.