Uncomfortable Inclusion: How to Build a Culture of High Performance in Life and Work

TURNING THE SHIP AROUND
Joe Ferreira specializes in spectacular turnarounds. However, none of Joe's hard-won personal or professional successes prepared him for becoming the CEO of an organization the same week it was threatened with imminent dissolution by the United States government. Faced with a toxic legacy culture and the worst performance metrics in his industry, Joe drew upon his most momentous personal and professional life experiences--almost failing out of high school, captaining a boat through the treacherous currents of the Bermuda Triangle, letting go of micromanagement tendencies by delegating critical medical procedures--to keep a lifesaving enterprise from losing its federal certification.
A management memoir, the story of Uncomfortable Inclusion will intrigue, infuriate, and inspire leaders who are eager to turn their organizations into world leaders. As the title suggests, the book's most engaging and enlightening takeaway is Joe's ultimate commitment to uncomfortable inclusion, a management practice he proves is the single most important factor for success. Joe's trials, tribulations, and ultimately sustainable triumphs as part of the journey of transforming a company from terrible to trailblazing offers encouragement to leaders on how to best invest in their company to achieve great results.

About the Author
Ferreira, Joe: - JOE FERREIRA is the chief executive officer and president of the Nevada Donor Network. A published author, Ferreira speaks and consults worldwide about establishing and improving organ donation and transplantation processes he's helped pioneer in the United States.

Joe served as the director of clinical operations at the University of Miami's Life Alliance Organ Recovery Agency in Miami, Florida, and is the recipient of the Kruger Award for Outstanding Professional Transplant Services. He holds a bachelor of science in microbiology and immunology and an MBA with a specialization in healthcare administration and policy, both from the University of Miami.

Ferreira is the current president of the Association of Organ Procurement Organizations (AOPO) for 2020-2021, and he holds a USCG Master Captain's license. Joe is the proud father of Joey, born in 2020.