Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet

Sick of floods, fires, and fault lines? Sustainability expert debunks biggest myths about saving the planet and gives 5 tips to make real impact.

Have you ever wondered whether all your plastic recycling, reusable cup carrying, and hybrid car driving are really making a difference? How about the money you give to charity or the politicians you vote for? Why is it that, after 100 years of the modern environmental movement, things only seem to be getting worse?

John Pabon has spent two decades in the business of saving our Earth. After leaving his role at the United Nations, he travelled the world studying the impacts of sustainability first-hand in factories, on fields, and in Fortune 500s. In his book, "Sustainability for the Rest of Us," he reveals why much of what we've been doing isn't having a big impact at all. The no-holds-barred, unorthodox book reveals to readers what we really need to change, why we need to change, and how to make it happen.

"For too long, we've held outdated ideas of what it's going to take to save the planet. We recycle our cans, sign a check to charity, or write a scathing Facebook post about an oil company as if any of that is going to make a difference.

If we really want to make impactful change, it's time to dramatically reconsider our approach, message, and some of the sustainability myths we hold so dear."

In his book, John reveals to readers 5 practical tips to start making a truly positive impact on the planet.

John's mission is to move sustainability from theory to practical strategies that help people confidently make real impact. His focus is to cut through the BS and call out things others are afraid to talk about. That way sustainability can shift from a misunderstood, scary buzzword to something buzzworthy and sexy.

About the Author
Pabon, John: - A life-long pragmatic altruist, John Pabon's work has focused on the fields of sustainability, geopolitics, and strategic communications. For the past 15 years, he has advised governments, corporations, and organizations of all sizes. The result is a portfolio of leading programs, campaigns, and strategies across all industries. John's global career has taken him from Los Angeles to New York, Shanghai to Melbourne. He's had the privilege of working with the United Nations, McKinsey, A.C. Nielsen, and as a consultant with BSR, the world's largest sustainability-focused business network. A decade of experience living and working in Asia inspired him to found Fulcrum Strategic Advisors with a mission to help companies, governments, and individuals understand, adapt, and capitalize on the seismic shifts happening in the world today. He is a regular contributor to major publications, and speaks to an array of global audiences on issues of sustainability, geopolitics, communications, and societal change. John is a member of the United Nations Association of Australia and also serves on the board of advisors to the U.S. Green Chamber of Commerce. When he's not working or writing, John is an avid dragon boater, out-of-shape Muay Thai fighter, reiki healer, and proud dad to the world's best Shiba Inu. He currently lives with his partner in Melbourne, Australia.