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Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent - Hardcover

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Availability:In StockContributor:Hanne Elliot F?nss NielsenSeries:Polar StudiesPublish date:2023-12-01Pages:268
Language:EnglishPublisher:University of Nebraska PressISBN-13:9781496221216ISBN-10:1496221214UPC:9781496221216Book Category:History, Business & Economics, Social ScienceBook Subcategory:Polar Regions, Advertising & Promotion, Media StudiesSize:9.00 x 6.00 x 0.75 inchesWeight:1.2412Product ID:SC15AF9MB3

Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent

Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were...
Series: Polar Studies
Language:EnglishPublisher:University of Nebraska PressISBN-13:9781496221216ISBN-10:1496221214UPC:9781496221216Book Category:History, Business & Economics, Social ScienceBook Subcategory:Polar Regions, Advertising & Promotion, Media StudiesSize:9.00 x 6.00 x 0.75 inchesWeight:1.2412Product ID:SC15AF9MB3
Hanne Elliot Fønss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.
Publisher: University of Nebraska Press

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