Mentally Tough: The Principles of Winning at Sports Applied to Winning in Business

This dynamic handbook outlines the techniques professional athletes use to attain their Ideal Performance State, and demonstrates how they can be applied to achieve success in business.



About the Author
Dr. James E. Loehr is the director of Sport Psychology for the Nick Bollettieri Tennis Academy in Bradenton, Florida.

Peter J. McLaughlin is president of Peter J. McLaughlin and Associates, a marketing consultant firm in Denver, Colorado.