Built for People: Transform Your Employee Experience Using Product Management Principles

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how.

Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration.

It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team.
This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.


About the Author
Jessica Zwaan is a startup and technology executive with a background in Operations, People, and Talent spanning across three continents. She has served as Chief Operating Officer at fully remote video meetings company, Whereby. Prior to this she served as Chief People and Operations advisor for startups across Europe, Group Head of Talent at McCann Worldgroup, and VP People and Talent at Wonderbly. She is based in New York City, New York.