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Changing the World Is the Only Fit Work for a Grown Man

Name: Changing the World Is the Only Fit Work for a Grown Man
Brand: Adworld Press
SKU: 9780957151505
Price: 17.99 USD
Availability: InStock

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Contributors:

Steve Harrison

Publisher:

Adworld Press

Release Date:

2012-03-01

Binding:

Paperback

Book Category:

Business & Economics, Biography & Autobiography, Design

Book Subcategory:

Advertising & Promotion, Business, Graphic Arts

Book Topic:

Advertising

ISBN 13:

9780957151505

Weight:

0.69 lbs

Size:

Pages:

208

Description

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Changing the World Is the Only Fit Work for a Grown Man

Description

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