Changing the World Is the Only Fit Work for a Grown Man - Paperback
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Languages:EnglishPublisher:Adworld PressISBN-13:9780957151505ISBN-10:957151500UPC:9780957151505Book Category:Business & Economics, Biography & Autobiography, DesignBook Subcategory:Advertising & Promotion, Business, Graphic ArtsBook Topic:AdvertisingSize:9.00 x 6.00 x 0.48 inchesWeight:0.69Product ID:SCQYH4SJGY
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Languages:EnglishPublisher:Adworld PressISBN-13:9780957151505ISBN-10:957151500UPC:9780957151505Book Category:Business & Economics, Biography & Autobiography, DesignBook Subcategory:Advertising & Promotion, Business, Graphic ArtsBook Topic:AdvertisingSize:9.00 x 6.00 x 0.48 inchesWeight:0.69Product ID:SCQYH4SJGY
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