The Power of Habit: Why We Do What We Do in Life and Business

Summary

Now in trade paperback, featuring a new afterword from the author. The break-out New York Times bestseller The Power of Habit shows us that by understanding the three-step “loop” all habits form in our brains—cue, routine, reward—we can change our behavior and take control over our lives.

“We are what we repeatedly do,” Aristotle once said. “Excellence, then, is not an act, but a habit.” On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping into reserves of creativity. As this book shows, tweaking even one habit, as long as it’s the right one, can have staggering effects.

About the Author:

CHARLES DUHIGG is an investigative reporter for The New York Times. A graduate of Yale College and Harvard Business School, he lives in Brooklyn with his wife and two children.

Product Details:

• Trade Paperback: 416 pages
• Publisher: Random House
• Business & Economics / Organizational Behavior