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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Name: Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
Brand: St. Martin's Griffin
SKU: 9781250022011
Price: 13.99 USD
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Contributors:

Jane Maas

Publisher:

St. Martin's Griffin

Release Date:

2013-01-29

Binding:

Paperback

Book Category:

Biography & Autobiography, Business & Economics

Book Subcategory:

Business, Historical, Advertising & Promotion

ISBN 13:

9781250022011

Weight:

0.6 lbs

Size:

Pages:

240

Description

Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.

About the Author
Jane Maas (1932-2018) began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the I Love New York campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into 17 languages.

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

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