Win/Loss Analysis: How to Capture and Keep the Business You Want - Paperback
by Ellen Naylor
$17.99
$24.95
-28%Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Business Intelligence Source, Inc.ISBN-13:9780997272215ISBN-10:099727221XUPC:9780997272215Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Marketing, Sales & SellingBook Topic:Research, ManagementSize:8.50 x 5.50 x 0.46 inchesWeight:0.571Product ID:SCX6CZ5E11
Win/Loss Analysis: How to Capture and Keep the Business You Want
- Do you want to win and retain more business? Nail the competition?
- When you win deals, do you know why you win them?
- When you lose deals, do you know why you lose them?
- When your existing customers choose you again, why do they?
- When your existing customers abandon you, why do they?
If you don't ask your customers and those who chose a competitor, you won't truly discover why you're winnin...
Language:EnglishPublisher:Business Intelligence Source, Inc.ISBN-13:9780997272215ISBN-10:099727221XUPC:9780997272215Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Marketing, Sales & SellingBook Topic:Research, ManagementSize:8.50 x 5.50 x 0.46 inchesWeight:0.571Product ID:SCX6CZ5E11
Naylor, Ellen: - Ellen Naylor is one of America's pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon's first CI program for enterprise marketing in 1985. Ellen's company, The Business Intelligence Source, is in its 25th year. The company's research has consistently helped companies beat the competition and make smarter strategic decisions. Over the last 25...
Publisher: Business Intelligence Source, Inc.
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.