/Books/Business/Management/Sales & Selling

Uniform Across-The-Board Promotions - Paperback

Name: Uniform Across-The-Board Promotions
Brand: Springer
SKU: 9783319383101
Price: 54.99 USD
Availability: InStock

by Marc-Oliver Jauch

$54.99

Quantity

01

Pay over time for orders over $35.00 with

Offers & Perks

Earn 54 points with this purchase

Added to your rewards balance after checkout.

100 points welcome bonus

Create an account and start with extra points.

Join now

How rewards workSign in

Availability:In StockContributor:Marc-Oliver JauchSeries:Contributions to Management ScienceTheme:Aspects (Academic)/Business AspectsPublish date:9/17/2016Pages:102

Languages:EnglishPublisher:SpringerISBN-13:9783319383101ISBN-10:3319383108UPC:9783319383101Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Sales & SellingBook Topic:ResearchSize:9.21 x 6.14 x 0.26 inchesWeight:0.182Product ID:SC3MTD80D0

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

Languages:EnglishPublisher:SpringerISBN-13:9783319383101ISBN-10:3319383108UPC:9783319383101Book Category:Business & EconomicsBook Subcategory:Marketing, Management, Sales & SellingBook Topic:ResearchSize:9.21 x 6.14 x 0.26 inchesWeight:0.182Product ID:SC3MTD80D0

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.

Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).

Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.

Publisher: Springer

Edition

Softcover Repri Edition

Contributor(s)

Marc-Oliver Jauch

Author

Marc-Oliver Jauch

Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.

Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).

Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.

Publisher: Springer

Edition

Softcover Repri Edition

Contributor(s)

Marc-Oliver Jauch

Author

Marc-Oliver Jauch

Uniform Across-The-Board Promotions - Paperback

Offers & Perks

Edition

Edition

Get Help

Explore

Uniform Across-The-Board Promotions - Paperback

Offers & Perks

Highlights

Specifications

About this item

Ratings & Reviews

Specifications

About the Author

About the Publisher

Edition

Credits

Shipping & Return

Edition