Unfair Comparisons: Nuancing the "Sold, Not Bought" Category - Hardcover

The life insurance industry stands at a pivotal moment. Consumer trust is eroding, many new technology entrants have failed, and the demands for innovation have never been more urgent. Maria Ferrante-Schepis offers a compelling "video tape review" of the industry's last decade, enabling us to rethink what's possible in a negative demand category.

With decades of experience and a deep understanding of the industry's challenges, Maria unpacks:

• The subtle and not so subtle nuances that she believes have been missed or misunderstood by innovators and that shape key lessons to innovate in the future.
• The role of both advisor and consumer fear, and how if managed correctly is a key pillar of transformation.
• The importance of having the right division of labor between the human and technology to fully meet the needs of customers.
• Ways to think about repurposing the true capabilities of the industry in a world where the risk of death is not what it used to be.

This book goes beyond theory-it's packed with insights, relatable stories, and a fresh perspective to enable effective action.