Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Hardcover
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
It's time for companies to rethink their growth logic.
Business relationships are still dominated by a narrow perspective--trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
There's a better way--orchestrating growth--in which suppliers and customers collaborate to build...
Christoph Senn is an Adjunct Professor of Marketing and Codirector of the Marketing and Sales Excellence Initiative (MSEI) at INSEAD. He is also the founder and CEO of Valuecreator, a global provider of B2B growth tools and programs.
Mehak Gandhi is Head of Research and Training at Valuecreator, where she designs and implements B2B growth-accelerator programs and next-generation sales organization...
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