The Strategy of Desire - Paperback
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Availability:In StockContributor:Ernest DichterSeries:Classics in Communication and Mass Culture (Paperback)Publish date:4/30/2002Pages:328
Languages:EnglishPublisher:RoutledgeISBN-13:9780765808943ISBN-10:0765808943UPC:9780765808943Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Consumer Behavior, Social PsychologyBook Topic:ResearchSize:8.80 x 6.36 x 0.75 inchesWeight:0.449Product ID:SCZ05F73YB
Ernest Dichter is famous as one of the founding fathers of motivational research
Languages:EnglishPublisher:RoutledgeISBN-13:9780765808943ISBN-10:0765808943UPC:9780765808943Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Consumer Behavior, Social PsychologyBook Topic:ResearchSize:8.80 x 6.36 x 0.75 inchesWeight:0.449Product ID:SCZ05F73YB
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