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The Strategy of Desire

The Strategy of Desire - Paperback

by Ernest Dichter
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The Strategy of Desire

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The Strategy of Desire

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Availability:In StockContributor:Ernest DichterSeries:Classics in Communication and Mass Culture (Paperback)Publish date:4/30/2002Pages:328
Languages:EnglishPublisher:RoutledgeISBN-13:9780765808943ISBN-10:0765808943UPC:9780765808943Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Consumer Behavior, Social PsychologyBook Topic:ResearchSize:8.80 x 6.36 x 0.75 inchesWeight:0.449Product ID:SCZ05F73YB
Ernest Dichter is famous as one of the founding fathers of motivational research
Languages:EnglishPublisher:RoutledgeISBN-13:9780765808943ISBN-10:0765808943UPC:9780765808943Book Category:Business & Economics, PsychologyBook Subcategory:Marketing, Consumer Behavior, Social PsychologyBook Topic:ResearchSize:8.80 x 6.36 x 0.75 inchesWeight:0.449Product ID:SCZ05F73YB
Dichter, Ernest: -

Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, "The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior", and "The Naked Manager". Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Publisher: Routledge

Contributor(s)

Ernest Dichter

Author

Ernest Dichter

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