The Strategy of Desire - Paperback
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Language:EnglishPublisher:Martino Fine BooksISBN-13:9781614273479ISBN-10:1614273472UPC:9781614273479Book Category:Psychology, Business & EconomicsBook Subcategory:Movements, Sales & SellingBook Topic:Behaviorism, PsychoanalysisSize:9.00 x 6.00 x 0.70 inchesWeight:1.0207Product ID:SC7X2JABQ3
The Strategy of Desire
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the...
Language:EnglishPublisher:Martino Fine BooksISBN-13:9781614273479ISBN-10:1614273472UPC:9781614273479Book Category:Psychology, Business & EconomicsBook Subcategory:Movements, Sales & SellingBook Topic:Behaviorism, PsychoanalysisSize:9.00 x 6.00 x 0.70 inchesWeight:1.0207Product ID:SC7X2JABQ3
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