The Strategic Enemy: How to Build and Position a Brand Worth Fighting for - Hardcover
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The Strategic Enemy: How to Build and Position a Brand Worth Fighting for
"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for."
--Seth Godin, Author, This is Marketing
Build a brand worth fighting for using the power of positioning and focus
Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world's most...
LAURA RIES is a world-famous positioning strategist, and bestselling author. In 1994, she joined her father, Al Ries, the legendary positioning pioneer and co-author of Positioning: The Battle for Your Mind. Since 2022, she continues her father's legacy as Chairwoman of RIES consulting, guiding the expansion and global influence of the leading positioning strategy firm. Laura has traveled to 60+...
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