Creating Authentic Customer Connections in a High-Tech World
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever--and they will be the key to success for businesses moving forward.
As he aptly states, "Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty."
What You'll Learn
This book reminds readers of the importance of personal connections and shows them how to attain meaningful, lasting relationships with their customers. DiJulius provides practical frameworks for organizations looking to differentiate themselves through superior customer experience and relationship-driven strategies that counter the depersonalization of modern technology.
Expert Author Credentials
John DiJulius is the authority on world-class customer experience. Organizations across America use his philosophies and systems for creating world-class service. He has worked with companies such as The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Panera Bread, Nestle, Marriott Hotel, PWC, National City Bank, Cheesecake Factory, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-a, and many more, to help them continue to raise the bar and set the standard in service that consistently exceeds customer expectations.
Published by Greenleaf Book Group Press in hardcover format, this essential business resource addresses the critical gap between technological advancement and human connection in modern commerce.
