The New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively - Paperback
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The New Customer Experience Management: Why and How the Companies of the Future Address Their Customers' Needs Proactively
A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive, generic, and not scalable.
Empowered by the boom in data...
Ivaylo Yorgov is an award-winning customer experience and analytics leader with more than 15 years of experience. He is currently the Managing Director of GemSeek, a customer analytics company, helping his teams to support clients such as Philips, Liberty Global, Yara, Rockfon, Vodafone, Heidelberg Cement, and Signify.
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