The Making of a Status Symbol: A Business History of Rolex - Paperback
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Language:EnglishPublisher:Manchester University PressISBN-13:9781526188410ISBN-10:1526188414UPC:9781526188410Book Category:Business & Economics, DesignBook Subcategory:Industries, Corporate & Business History, History & CriticismBook Topic:Fashion & Textile IndustrySize:8.50 x 5.50 x 0.58 inchesWeight:0.7099Product ID:SCRVJ7EGCW
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
Language:EnglishPublisher:Manchester University PressISBN-13:9781526188410ISBN-10:1526188414UPC:9781526188410Book Category:Business & Economics, DesignBook Subcategory:Industries, Corporate & Business History, History & CriticismBook Topic:Fashion & Textile IndustrySize:8.50 x 5.50 x 0.58 inchesWeight:0.7099Product ID:SCRVJ7EGCW
Pierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg
Publisher: Manchester University Press
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