The Making of a Status Symbol: A Business History of Rolex - Hardcover
$93.99
$130.00
-28%Choose Option
Hardcover
$93.99
$130.00
Paperback
$31.99
Quantity
01
Pay over time for orders over $35.00 with
Language:EnglishPublisher:Manchester University PressISBN-13:9781526183262ISBN-10:1526183269UPC:9781526183262Book Category:Business & Economics, DesignBook Subcategory:Industries, Corporate & Business History, History & CriticismBook Topic:Fashion & Textile IndustrySize:8.50 x 5.50 x 0.63 inchesWeight:1.0207Product ID:SC1N958XSW
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
Language:EnglishPublisher:Manchester University PressISBN-13:9781526183262ISBN-10:1526183269UPC:9781526183262Book Category:Business & Economics, DesignBook Subcategory:Industries, Corporate & Business History, History & CriticismBook Topic:Fashion & Textile IndustrySize:8.50 x 5.50 x 0.63 inchesWeight:1.0207Product ID:SC1N958XSW
Pierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg
Publisher: Manchester University Press
Contributor(s)
Author
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Returns accepted within 30 days of purchase.