The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals - Hardcover
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The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals
Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.
In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In...
KAI-MARKUS MUELLER is a professor of consumer behavior with a research focus on behavioral pricing. He is a neuroscientist by training and is the inventor of the NeuroPricing(TM) concept.
GABRIELE REHBOCK is a multiple award-winning sales expert. As a top executive in the fragrance industry, she carried P&L responsibility for global customer relationships including Colgate-Palmolive, Henkel...
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