The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive - Paperback
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Language:EnglishPublisher:Hand Promotion Management, LLC.ISBN-13:9781737787914ISBN-10:1737787911UPC:9781737787914Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, E-CommerceBook Topic:Digital MarketingSize:10.00 x 7.00 x 0.62 inchesWeight:1.131Product ID:SCZ6JA0JQD
The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive
Trade promotion spending is the second largest line item on a major consumer products company's financials, yet it continues to fail to generate positive ROI more than half of the time. This book provides a detailed road map for how to reverse that failure and achieve near-100% ROI with dramatically higher value consumer engagement.
This is the first book to fully and comprehensively address the...
Language:EnglishPublisher:Hand Promotion Management, LLC.ISBN-13:9781737787914ISBN-10:1737787911UPC:9781737787914Book Category:Business & EconomicsBook Subcategory:Advertising & Promotion, Marketing, E-CommerceBook Topic:Digital MarketingSize:10.00 x 7.00 x 0.62 inchesWeight:1.131Product ID:SCZ6JA0JQD
Hand, Robert L.: - Rob Hand is an American executive consultant in the consumer packaged goods, high tech, automotive, fashion and retail industries. He is a domain expert and industry leader specializing in trade channel promotion, co-op advertising, supply chain, retail execution and revenue growth management processes, technology, and analytics. He has a 45-year history of working with and...
Publisher: Hand Promotion Management, LLC.
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