The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the Dtc Rules - Paperback
by Mike Stevens
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Language:EnglishPublisher:Kogan PageISBN-13:9781398605428ISBN-10:1398605425UPC:9781398605428Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, IndustriesBook Topic:Direct, Management, RetailingSize:9.06 x 6.06 x 0.71 inchesWeight:0.9502Product ID:SCP811EN4D
The Direct to Consumer Playbook: The Stories and Strategies of the Brands That Wrote the Dtc Rules
SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.
Language:EnglishPublisher:Kogan PageISBN-13:9781398605428ISBN-10:1398605425UPC:9781398605428Book Category:Business & EconomicsBook Subcategory:Marketing, Sales & Selling, IndustriesBook Topic:Direct, Management, RetailingSize:9.06 x 6.06 x 0.71 inchesWeight:0.9502Product ID:SCP811EN4D
Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink...
Publisher: Kogan Page
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