The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed - Paperback
by Paul Hague
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Language:EnglishPublisher:Kogan PageISBN-13:9781398611757ISBN-10:1398611751UPC:9781398611757Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Sales & Selling, MarketingBook Topic:DirectSize:9.10 x 6.00 x 1.20 inchesWeight:1.6314Product ID:SC77MDBDYF
The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.
Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of...Language:EnglishPublisher:Kogan PageISBN-13:9781398611757ISBN-10:1398611751UPC:9781398611757Book Category:Business & EconomicsBook Subcategory:Strategic Planning, Sales & Selling, MarketingBook Topic:DirectSize:9.10 x 6.00 x 1.20 inchesWeight:1.6314Product ID:SC77MDBDYF
Paul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market...
Publisher: Kogan Page
Edition
2nd Edition
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Author
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