Big Red Fez: Zooming, Evolution, and the Future of Your Company - Paperback
by Seth Godin
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Languages:EnglishPublisher:Free PressISBN-13:9780743227902ISBN-10:0743227905UPC:9780743227902Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Internet, Advertising & PromotionBook Topic:Digital Marketing, Web DesignSize:8.46 x 5.54 x 0.30 inchesWeight:0.163Product ID:SCWM0QHHE9
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
Languages:EnglishPublisher:Free PressISBN-13:9780743227902ISBN-10:0743227905UPC:9780743227902Book Category:Business & Economics, ComputersBook Subcategory:E-Commerce, Internet, Advertising & PromotionBook Topic:Digital Marketing, Web DesignSize:8.46 x 5.54 x 0.30 inchesWeight:0.163Product ID:SCWM0QHHE9
Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing--the first book ever published on how to do business online--as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.
Publisher: Free Press
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