The Beginner's Guide To Google Ads: The Insider's Complete Resource For Everything PPC Agencies Won't Tell You, Second Edition 2019 - Paperback

The original Beginner's Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you'll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads.

In this book, you will learn the following:

Keyword Research & Analysis For PPC

Building a Google Ads Campaign

Conversion Optimization & UX

Analytics & Measuring PPC Results

Google Ads Management & Optimization

Automation & The Future Of PPC

Privacy & Advertising

About The Author

Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate.