The ABM Effect: How To Win, Retain and Grow Valuable Clients For Market-Beating Growth - Paperback
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Availability:In StockContributor:Alisha Lyndon, Don Peppers (Foreword by)Publish date:2023-06-01Pages:198
Language:EnglishPublisher:Momentum ItsmaISBN-13:9781399954907ISBN-10:1399954903UPC:9781399954907Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Management, InternationalBook Topic:Management, MarketingSize:8.50 x 5.50 x 0.54 inchesWeight:0.5203Product ID:SCAVBHCPQ5
The ABM Effect: How To Win, Retain and Grow Valuable Clients For Market-Beating Growth
Conventional sales and marketing strategies typically involve pitching to broad markets with the objective of establishing brand recognition and stimulating demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.
Account-Based Marketing (ABM), pioneered by Lyndon, is quickly...
Language:EnglishPublisher:Momentum ItsmaISBN-13:9781399954907ISBN-10:1399954903UPC:9781399954907Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Management, InternationalBook Topic:Management, MarketingSize:8.50 x 5.50 x 0.54 inchesWeight:0.5203Product ID:SCAVBHCPQ5
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