Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires - Paperback
$57.99
$66.90
-13%Quantity
01
Pay over time for orders over $35.00 with
Offers & Perks
Earn 57 points with this purchase
Added to your rewards balance after checkout.
100 points welcome bonus
Create an account and start with extra points.
Languages:EnglishPublisher:Science FactoryISBN-13:9783964872623ISBN-10:3964872628UPC:9783964872623Book Category:Business & EconomicsBook Subcategory:Management, Sales & SellingSize:8.27 x 5.83 x 0.25 inchesWeight:0.145Product ID:SC2DESEHT6
Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla. How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology. In this book: - Electric vehicles; - Teslanomics; - Brand experience; - Legendary brand; - Climate change
Languages:EnglishPublisher:Science FactoryISBN-13:9783964872623ISBN-10:3964872628UPC:9783964872623Book Category:Business & EconomicsBook Subcategory:Management, Sales & SellingSize:8.27 x 5.83 x 0.25 inchesWeight:0.145Product ID:SC2DESEHT6
Free shipping on orders over $75. Standard shipping takes 3-7 business days. Eligible items may be returned within 30 days of delivery. Conditions apply.