Successful Local Broadcast Sales - Paperback
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Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.
Successful Local Broadcast Sales gives you the tools you need to:
- get appointments
- write great proposals and presentations
- sell against other media like newspapers and the Internet
- overcome rate resistance
- close sales without alienating their clients
- create genius creative without being a creative genius
- calculate ROI for the client's advertising dollar
- land long-term contracts with local businesses
- negotiate more effectively
Honest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business.
Paul Weyland (Austin, TX) is a sought-after public speaker who presents to nearly 10,000 broadcast salespeople, managers, and station owners a year. He has worked with many state broadcast associations and has been teaching a media sales course at the University of Texas in Austin for seven years.
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