Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market - Paperback
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Strategic Shopper Marketing: Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market
Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.
Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning it with other disciplines like marketing, sales and distribution to connect their route t...
Georg August Krentzel is an expert in sales and distribution, marketing and shopper strategies with a PhD from the University of Economics and Business of Vienna. He is a former editor of the Bonnier Management Handbook in Sweden and author of books on international management and shopper marketing, as well as various articles.
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