Strategic Marketing Management: A Means-End Approach - Paperback
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Languages:EnglishPublisher:McGraw-HillISBN-13:9780071589635ISBN-10:0071589635UPC:9780071589635Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingBook Topic:ManagementSize:9.00 x 6.00 x 0.60 inchesWeight:0.386Product ID:SCA4W6PGYC
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Languages:EnglishPublisher:McGraw-HillISBN-13:9780071589635ISBN-10:0071589635UPC:9780071589635Book Category:Business & EconomicsBook Subcategory:Sales & Selling, Advertising & Promotion, MarketingBook Topic:ManagementSize:9.00 x 6.00 x 0.60 inchesWeight:0.386Product ID:SCA4W6PGYC
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