Shaping China's Global Imagination: Branding Nations at the World Expo - Paperback
by J. Wang
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Availability:In StockContributor:J. WangSeries:Palgrave MacMillan Global Public DiplomacyTheme:Cultural Region/ChinesePublish date:11/8/2015Pages:210
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349472369ISBN-10:1349472360UPC:9781349472369Book Category:Political Science, Social ScienceBook Subcategory:Comparative Politics, Sociology, GlobalizationSize:8.50 x 5.50 x 0.48 inchesWeight:0.268Product ID:SCD263GJYW
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
Languages:EnglishPublisher:Palgrave MacMillanISBN-13:9781349472369ISBN-10:1349472360UPC:9781349472369Book Category:Political Science, Social ScienceBook Subcategory:Comparative Politics, Sociology, GlobalizationSize:8.50 x 5.50 x 0.48 inchesWeight:0.268Product ID:SCD263GJYW
Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA
Publisher: Palgrave MacMillan
Edition
2013 Edition
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